Over the past few years, I’ve been told direct mail is dead. “It’s a thing of the past. Social media is the wave of the future.” Are you still sending direct mailers to your clientele?
My audiology patients are constantly bringing me direct mail pieces that they have received from my competitors. I love that we have a great relationship and they want me to know what others are doing, but it makes me wonder if I, too, should be sending direct mailers.
Let me know your position on this. Obviously we need to market in different types of media and maybe direct mail is not dead. Or not yet, anyway.