W2W

Women to women business marketing resources, tips, and ideas.

What to do when times are slow

Woman-writingThey say that when business is slow and money is tight, you should put most of your energy into marketing.  With the continental freeze we’ve experience this week, it has slowed down some businesses.  During these slow days, spend some time on your marketing activities.   (It will pay off in the future.)  You could create that flyer or newsletter you’ve been meaning to create.  If you are caught up on these, maybe brainstorm what activities you would like to accomplish this month, quarter, or year and enter them into a calendar.  The calendar should have action items on specific days to meet your end goal’s deadline.  Too often days, weeks, and months go by before we suddenly find ourselves at the week we needed an event to happen and now it’s too late to prepare for it.  So get out your calendars and notebooks, brainstorm, and PLAN for it to happen!  Don’t delay!  Stay warm!

Please reply with anything you think others will benefit from, whether something that went well for you on a slow day or even what you typically do in your marketing planning.  Feel free to email me at dheiman@helpingyourhearing.com with any questions or comments as well.

3 comments for “What to do when times are slow

  1. January 8, 2014 at 6:32 am

    January and the Polar Vortex are the perfect time to outline the steps you can take make money, get new customers, keep current customers, build a referral network and grow your business.

    How well do you know your target market? How do they consume content? Consider the numerous “special events” you can plan throughout the year, then make note of where you will share that event with your target market. If you have an open house/anniversary party planned for 8 months into the year, you can budget for advertising, print, design & distribution while creating a content calendar for online buzz-making. January and the Polar Vortex are the perfect time to outline the steps you can take make money, get new customers, keep current customers, build a referral network and grow your business.

    • Dawn Heiman
      January 8, 2014 at 11:39 am

      Thank you for sharing Charlene! Great ideas!

  2. January 14, 2014 at 7:34 pm

    I think down times are a great time to do follow up. I call and call and call some more. Until they say “don’t call me any more”.

    The fortune is really in the follow up. Most people do not make their buying decision on the first meeting.

    I can tell you how many times along the way I have expressed interest in someone’s product and would have bought from them, but they never followed up with me.

    I have also made the same terrible mistakes, to only find out I was a day late and a dollar short. I staged on calling them back and lost the sale.

    The top producers never quit following up. So, if its chill outside, make those calls! Also, I call old customers to see if they need anything. I set a goal, say call 10 people a day. Maybe its just leaving a message with them or sending an email. It still counts as a contact!

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